COOKIE POLICY

Last updated September 25, 2026



This Cookie Policy explains how Melson Realty ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://www.melsonrealty.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Melson Realty) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Preference Center. The Cookie Preference Center allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Preference Center can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

Name:csrf_token
Purpose:Protects against hacking and malicious actors.
Provider:www.melsonrealty.com
Service:Django View Service Privacy Policy
Type:http_cookie
Expires in:29 days

Name:__cf_bm
Purpose:Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
Provider:.www.melsonrealty.com
Service:CloudFlare View Service Privacy Policy
Type:server_cookie
Expires in:30 minutes

Name:TERMLY_API_CACHE
Purpose:Used to store visitor's consent result in order to improve performance of the consent banner.
Provider:www.melsonrealty.com
Service:Termly View Service Privacy Policy
Type:html_local_storage
Expires in:1 year

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name:ytidb::LAST_RESULT_ENTRY_KEY
Purpose:Stores the last result entry key used by YouTube
Provider:www.youtube.com
Service:YouTube View Service Privacy Policy
Type:html_local_storage
Expires in:Persistent
Name:__Secure-ROLLOUT_TOKEN
Purpose:is used by YouTube to manage the phased rollout of new features and updates
Provider:.youtube.com
Service:Youtube View Service Privacy Policy
Type:server_cookie
Expires in:5 months 27 days
Name:cf.turnstile.u
Provider:challenges.cloudflare.com
Service:https://www.cloudflare.com/security-policy/
Type:html_local_storage
Expires in:Persistent
Name:VISITOR_PRIVACY_METADATA
Purpose:to store the user's cookie consent state for the current domain
Provider:.youtube.com
Service:Youtube View Service Privacy Policy
Type:server_cookie
Expires in:5 months 27 days
Name:PHPSESSID
Purpose:Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
Provider:www.melsonrealty.com
Service:PHP.net View Service Privacy Policy
Type:server_cookie
Expires in:Session

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Name:NID
Purpose:Set by Google to set a unique user ID to remember user preferences. Persistent cookie that stays for 182 days
Provider:.translate-pa.googleapis.com
Service:Google View Service Privacy Policy
Type:server_cookie
Expires in:6 months
Name:_ga_#
Purpose:Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
Provider:.melsonrealty.com
Service:Google Analytics View Service Privacy Policy
Type:http_cookie
Expires in:1 year 1 month 4 days
Name:s7
Purpose:Gather data regarding site usage and user behavior on the website.
Provider:www.melsonrealty.com
Service:Adobe Analytics View Service Privacy Policy
Type:html_local_storage
Expires in:Persistent
Name:_ga
Purpose:Records a particular ID used to come up with data about website usage by the user
Provider:.melsonrealty.com
Service:Google Analytics View Service Privacy Policy
Type:http_cookie
Expires in:1 year 1 month 4 days
Name:__insp_wid
Purpose:This cookie contains an uniqe user ID provided by the website if set up.
Provider:.melsonrealty.com
Service:Inspectlet View Service Privacy Policy
Type:http_cookie
Expires in:11 months 30 days
Name:NRJS-3f9ff85fab76d245a4e
Provider:bam.nr-data.net
Type:pixel_tracker
Expires in:Session
Name:__insp_norec_sess
Purpose:Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website.
Provider:.melsonrealty.com
Service:Inspectlet View Service Privacy Policy
Type:http_cookie
Expires in:11 months 30 days
Name:error
Provider:connect.facebook.net
Type:pixel_tracker
Expires in:Session
Name:s7
Purpose:Gather data regarding site usage and user behavior on the website.
Provider:www.youtube.com
Service:Adobe Analytics View Service Privacy Policy
Type:html_local_storage
Expires in:Persistent
Name:__insp_slim
Purpose:Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website.
Provider:.melsonrealty.com
Service:Inspectlet View Service Privacy Policy
Type:http_cookie
Expires in:11 months 30 days
Name:__insp_targlpu
Purpose:Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website.
Provider:.melsonrealty.com
Service:Inspectlet View Service Privacy Policy
Type:http_cookie
Expires in:11 months 30 days
Name:__insp_targlpt
Purpose:Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website.
Provider:.melsonrealty.com
Service:Inspectlet View Service Privacy Policy
Type:http_cookie
Expires in:11 months 30 days
Name:__insp_nv
Purpose:This cookie contains a value that allows Inspectlet to know if this user is a new visitor or a returning visitor.
Provider:.melsonrealty.com
Service:Inspectlet View Service Privacy Policy
Type:http_cookie
Expires in:11 months 30 days
Name:968720474
Provider:www.google.com
Type:pixel_tracker
Expires in:Session
Name:s7
Purpose:Gather data regarding site usage and user behavior on the website.
Provider:bam.nr-data.net
Service:Adobe Analytics View Service Privacy Policy
Type:pixel_tracker
Expires in:Session
Name:1063412507
Provider:www.google.com
Type:pixel_tracker
Expires in:Session
Name:967565760
Provider:www.google.com
Type:pixel_tracker
Expires in:Session
Name:vt
Provider:maps.googleapis.com
Type:pixel_tracker
Expires in:Session

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name:ri-*
Purpose:Used by Google reCAPTCHA to distinguish between humans and bots for fraud prevention and security purposes.
Provider:www.melsonrealty.com
Service:Google reCAPTCHA View Service Privacy Policy
Type:html_local_storage
Expires in:Persistent
Name:lastExternalReferrerTime
Purpose:Detects how the user reached the website by registering their last URL-address.
Provider:www.melsonrealty.com
Service:Meta Platforms, Inc View Service Privacy Policy
Type:html_local_storage
Expires in:Persistent
Name:VISITOR_INFO1_LIVE
Purpose:YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
Provider:.youtube.com
Service:YouTube View Service Privacy Policy
Type:server_cookie
Expires in:5 months 27 days
Name:test_cookie
Purpose:A session cookie used to check if the user’s browser supports cookies.
Provider:.doubleclick.net
Service:DoubleClick View Service Privacy Policy
Type:server_cookie
Expires in:15 minutes
Name:__Secure-YNID
Purpose: used to detect and resolve problems with the service. These cookies last for 6 months and for 13 months, respectively.
Provider:.youtube.com
Service:GoogleLLC View Service Privacy Policy
Type:http_cookie
Expires in:5 months 27 days
Name:_gcl_ls
Provider:www.melsonrealty.com
Service:https://policies.google.com/privacy
Type:html_local_storage
Expires in:Persistent
Name:IDE
Purpose:Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
Provider:.doubleclick.net
Service:DoubleClick View Service Privacy Policy
Type:server_cookie
Expires in:1 year 11 months 29 days
Name:_gcl_au
Purpose:Used by Google Ads for experimenting with advertisement efficiency across websites using their services.
Provider:.melsonrealty.com
Service:Google Ads View Service Privacy Policy
Type:http_cookie
Expires in:2 months 29 days
Name:YSC
Purpose:YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
Provider:.youtube.com
Service:YouTube View Service Privacy Policy
Type:server_cookie
Expires in:Session
Name:lastExternalReferrer
Purpose:Detects how the user reached the website by registering their last URL-address.
Provider:www.melsonrealty.com
Service:Meta Platforms, Inc View Service Privacy Policy
Type:html_local_storage
Expires in:Persistent
Name:_fbp
Purpose:Facebook tracking pixel used to identify visitors for personalized advertising.
Provider:.melsonrealty.com
Service:Facebook View Service Privacy Policy
Type:http_cookie
Expires in:2 months 29 days

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name:__market_report_prefetch__protocol__ttl__
Provider:www.melsonrealty.com
Type:html_local_storage
Expires in:Persistent
Name:__market_report_prefetch__protocol
Provider:www.melsonrealty.com
Type:html_local_storage
Expires in:Persistent
Name:NRBA_SESSION::af43f46b
Provider:www.melsonrealty.com
Type:html_local_storage
Expires in:Persistent
Name:__market_report_prefetch__data
Provider:www.melsonrealty.com
Type:html_local_storage
Expires in:Persistent
Name:__market_report_prefetch__data__ttl__
Provider:www.melsonrealty.com
Type:html_local_storage
Expires in:Persistent

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at mail@melsonrealty.com or by post to:

Melson Realty
1220 W Main St, Suite B
Visalia, CA 93291
United States
Phone: ()559-788-2222

This Cookie Policy was created using Termly's Cookie Consent Manager

Melson Realty, Inc.

 

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About Melson Realty, Inc.

Melson Realty, Inc. is the premier Real Estate sales and marketing team of the Central Valley. This locally owned company values and understands the beauty and advantages of homeownership in California. Our team of committed Realtors have decades of Real Estate experience in the Central Valley and Central Coast of California. We have the expertise and experience in our community allowing us to serve our clients with flexibility and professionalism. This sets us apart in service excellence for our buyers and sellers compared to less knowledgeable and out of area companies. We realize that the needs of our buyers and sellers are as unique as the daily real estate trends. That is why the local knowledge and flexibility of our Realtors is essential to allowing us to respond immediately and effectively. Melson Realty makes your real estate goals our priority. We pride ourselves in developing innovative advertising and comprehensive marketing strategies, that combined with our experienced Realtors sets you up for Real Estate Success. Our creative approach and energetic atmosphere is unique and unmatched in the industry. We really do produce more happy endings than Hollywood!

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